Ally Invest or Betterment: Which to Choose in 2023

Do you find yourself overwhelmed by the number of options on the market when selecting an investment platform? It can be easy to get lost in all the features and jargon used by each provider but fear not: a few key characteristics separate Ally Invest and Betterment from one another. We’re here to break down exactly what sets these two platforms apart so that you can decide which is best for your needs. This blog post will explain why Ally and Betterment differ in their pricing structure, commission-free trading opportunities, asset allocation strategies, and customer service offerings – outlining their pros and cons. So whether you’re looking for advanced guidance or want something straightforward for your basic investing needs, this guide will help narrow your choices!

What Is Ally Investment? 

Before comparing Ally vs. Betterment, we need to understand what they are separately. 

Ally Investment is an online brokerage firm that offers a wide range of investment services to individual investors, traders, and small business owners. Founded in 2005, the company is a subsidiary of Ally Financial Inc., a diversified financial services company.

Ally Investment’s services include independent investments, managed portfolios, and trading tools. Self-directed investing allows clients to manage their assets through online tools and resources such as research reports, educational materials, and trading platforms. Managed Portfolios are designed for clients who prefer a hands-off approach to investing and rely on Ally Investment’s team of investment professionals to manage their investments. Ally Investment also offers a range of trading tools, including customizable trading platforms, real-time streaming quotes, and mobile apps for trading on the go. Additionally, the company provides access to a wide range of investment products, including stocks, options, ETFs, mutual funds, and bonds.

Ally Investment is a reliable and easy-to-use online brokerage that offers a wide range of investment options and services, competitive pricing, and 24/7 customer support. Integration with banking services also improves customer convenience and accessibility. 

What Is Betterment? 

Betterment is an online financial advisory and investment management firm that aims to make investing accessible to everyone. This is a robo advisor. In other words, we use computer algorithms and automation to manage our client’s investment portfolios. Betterment’s platform is designed to help users set and achieve financial goals such as: For example, retirement savings, home down payment, children’s education, etc.

Betterment was founded in 2008 by Jon Stein and Eli Broverman. It was one of the first robo-advisors in the industry and has overgrown over the years. Today, the company manages over $30 billion in assets and serves over half a million clients.

Betterment uses the latest portfolio theory to construct diversified investment portfolios across different asset classes and is designed to minimize risk while maximizing return. The company also offers tax-efficient investment strategies that help investors reduce the taxes they pay on their investment profits.

Betterment offers a variety of investment options, including taxable individual and joint accounts, traditional and Roth IRAs, trusts, and 401(k) rollovers. Its portfolio comprises a combination of ETFs (Exchange Traded Funds) designed to suit the client’s investment objectives, risk tolerance, and time horizon.

Betterment charges an administration fee of 0.25% to 0.40% of your account balance, depending on your account size and service level. You will also be charged for additional services such as B. Tax Loss Recovery and Separate Financial Planning.

In addition to investment management services, Betterment offers a variety of features to help users reach their financial goals. These include automated portfolio rebalancing, tax-efficient investment strategies, financial planning tools, and retirement planning advice.

Ally vs. Betterment: What Are the Differences?

Ally and Betterment are two popular online financial platforms that offer investment and banking services to their customers. They offer low fees and user-friendly interfaces but have significant differences in business models, investment options, and target groups.

One of the main differences between Ally and Betterment is the investment options. Both offer investment accounts, but Ally’s options are limited to a self-directed trading platform and a managed portfolio consisting primarily of his ETFs. Betterment, on the other hand, offers a much more comprehensive range of investment options, including socially responsible investing (SRI), tax breaks, and fractional shares. Betterment provides a more pragmatic investment approach with automatic rebalancing and tax-effective strategies.

Another difference between Ally and Betterment is the pricing structure. Ally charges a flat fee of 0.30% for his managed portfolio, which is relatively low compared to other robo-advisors. However, this fee does not include the costs of the ETFs that make up the portfolio and may add up over time. On the other hand, Betterment charges a tiered fee of 0.25% to 0.40% based on your account balance. While this fee is slightly higher than his Ally’s, it includes all fees associated with the underlying investment, giving investors a better understanding of the actual cost of their portfolio.

Regarding target audiences, Ally and Betterment serve slightly different market segments. Ally primarily caters to retail investors looking for a one-stop shop for all their financial needs, including banking and investments. On the other hand, Betterment is aimed at investors looking for a hassle-free investment approach and wanting to take advantage of advanced investment strategies such as tax losses and SRI.

Overall, both Ally and Betterment are excellent options for individual investors looking to build wealth over the long term. However, your choice depends on your preferences and investment goals. Investors looking for a simple, low-cost investment option may prefer Ally, while investors wanting a more hands-on approach and access to advanced investment strategies may prefer Betterment. 


Although Ally Invest and Betterment offer various helpful features and services, they each have distinct advantages. Ultimately, when choosing a brokerage for 2023, you should consider all options available and thoughtfully decide which best suits your needs. Whether you opt for Ally Invest or Betterment, be sure to read up on their features and understand how trading works before making investments. With proper preparation and education about the financial market, you can make informed decisions for years to come.

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