Big Void at E3: Microsoft, Sony, and Nintendo Won’t Attend
Hold onto your gaming controllers folks, because E3 is making a comeback in September 2023! After a Covid-induced hiatus, the Entertainment Software Association announced that the in-person event is finally happening again. But, brace yourself – the big three gaming giants, Microsoft, Nintendo, and Sony, won’t be joining the fun according to a report by IGN. Still, it’s a step forward for the gaming world and we can’t wait to see what’s in store!
Past Experience Shows Companies Don’t Need E3 That Much
The news has delivered a massive hit to E3’s 2023 revival. However, it doesn’t come as a surprise: Sony was missing from the 2019 edition of E3, and their subsequent attempts at organizing digital shows in 2021, which resulted in chaos, and 2022, which were canceled altogether, made it evident that publishers do not need help from E3 to spread awareness regarding their new games – they can easily manage without spending millions on floor space at the Los Angeles Convention Center.
Ubisoft, Activision Blizzard, and Take-Two may still attend this year’s E3 event; however, some companies will likely choose to follow the leaders in skipping it. EA is an example of a company that has previously chosen to host its events near the area. With the availability of more affordable rental spaces and tickets priced at an expensive $249 for three days, it’s becoming increasingly hard to perceive E3 as a worthy expenditure for game companies or attendees.
Microsoft May Participate, But Sony and Nintendo Will Certainly Not
During a conversation with IGN, Phil Spencer expressed his admiration for the ESA and mentioned that Xbox was still organizing a virtual event “at a time when it would be convenient for both press and consumers attending E3.” Microsoft has yet to confirm whether or not they will be participating in this year’s show floor events – according to VGC, conversations between Microsoft and the ESA are currently underway. The report from VGC confirmed the news of Sony and Nintendo skipping out on the event as well.
In conclusion, the return of E3 marks a significant moment in the gaming world after a year of virtual events and delays. Despite the absence of the big three gaming companies, Microsoft, Sony, and Nintendo, the event will still showcase exciting new games and advancements in the industry. With the rise of digital events and more affordable rental spaces, it remains to be seen what the future holds for E3. Regardless, the gaming community is eager to see what this year’s event has in store and what the next step will be for the industry as a whole.