From the Music Industry to the Crypto: Les Borsai’s Journey

Throughout his career, Les Borsai has become a recognizable figure in the music industry and the cryptocurrency world. With a net worth estimated to be in the millions, this artist-turned-crypto tycoon is an inspiring example of how those willing to take risks can turn their dreams into reality. From taking up music production as a hobby to becoming one of the most successful names in digital currency trading and investment, Les Borsai’s life story offers valuable lessons for anyone looking to break into niche markets successfully. In this blog post, we’re going discuss just how much wealth he’s accumulated over his time at the top – from shows with large audiences to small trades and investments that continue to pay off today!

Who Is Les Borsai?

Les Borsai was born Laszlo Borsai in 1968 into a family of immigrants and grew up in Anaheim, California. Borsai first gained attention in the late 1980s as an early promoter of the Southern California rave scene and importer of British bands for illegal underground parties in burned-down racquetball courts and parking garages in Orange County; the bands included Primal Scream, The Orb, and Massive Attack.

Les Borsai’s Involvement in the Entertainment Industry

Frustrated by police and fire department shut-downs of his illegal raves, Borsai eventually turned to fully legal raves in collaboration with Avalon Attractions. In the early 1990s at Avalon, Borsai shifted to music promotion, booking industrial groups such as my life With the Thrill Kill Kult before he turned to rock music. In 1994, he took a position as director of tour marketing for MCA Records in Los Angeles.

In the late 1990s, Borsai moved into entertainment management at Bill Silva Entertainment. He worked with Silva for five years, co-managing artists such as Jason Mraz before he started the firm Mediocre Management. In the 2010s, Borsai was also involved in television and film production. He has co-produced a Fox Entertainment music anthology series titled Icon with a season focusing on Naomi Judd|Naomi and Wynonna Judd that is in development as of 2021 and an unrealized Rob Zombie-directed film, Broad Street Bullies, about the 1970s Philadelphia Flyers hockey team.

Les Borsai’s and Technological Entrepreneurship

In the late 2000s, as cellphone usage rapidly increased worldwide, Borsai utilized digital music and cellular technologies to produce phone promotions that enhanced tour revenue. His innovative ideas even allowed virtual reality audio applications and karaoke with original artist recordings combined with studio effects. It was then in 2008 that he joined forces with Elias Manousos to found gridMob— an LA-based iPhone application company — introducing “Funny Call”— a real-time vocal effect app — along with their highly successful “iOKi” karaoke app. Borsai and attorney Jodi Chall co-founded SongLily in 2012, a San Mateo, California-based company that provides an efficient platform to simplify major-label music licensing and reduce costs for game/application developers. Before this venture, the pair launched iOKi with the release of Lady Gaga’s album “The Fame Monster.” This was followed by a generic version tapping into wider catalogs and Jason Derulo’s own “Jason Derulo iOKi” application.

From the Music Industry to the Crypto- Les Borsai's Journey

Les Borsai’s Cryptocurrency Endeavors

As early as 2013, Borsai had already entered the realm of cryptocurrencies by investing in Ethereum. Subsequently, he was a consultant for music, gaming, and digital asset spaces to tech firms such as Ripple Labs and even partook in NFT market consulting in the later 2010s. In 2018, together with David Siemer—the co-founder & CEO of Wavemaker Partners from Los Angeles—and investment executive Ben Tsai, Borsai founded Wave Financial, where he serves as chief strategy officer specializing in cryptocurrencies – his true passion!

For years, Borsai has been at the intersection of entertainment and economics. His insight into NFTs was his first venture in this space; he acquired one CryptoPunk – part of a collection of 10,000 digital tokens that can now fetch as much as a million dollars each – back in 2017. He speaks to today’s phenomena revolving around NFTs on many platforms, inctoday’sThe Wall Street Journal, The New York Times, Bloomberg, Forbes, CNBC, TechCrunch, CNN, and The Hollywood Reporter, among others.


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