Twitter’s Google Visibility Plummets 32% in a Single Day
Twitter , the globally renowned microbloging platform , has witnesed a substantal drop in its organic visibility on Google , the leading global search engine . According to a report released by the tool Sistrix which measures the visibility of a domain or URL extension on web , Twitter’s visibilty has droped by 32% within just 24 hours in the US alone .
Understanding Organic Visibility
The organic visibilty index is a signifcant metric that quantifies the potential of a website to apear in search engine results . The plunge in Twitter’s visibility points to a loss of its promnent standing in search terms or keywords for which it was previosly dominant .
In particular , Twitter ‘s rankings for critical keywords in the North American market have essentialy evaporated . This includes keywords such as “yankees” , “deviantart” , “ralphs” , “metropcs” , “roblox” , “reddit” , “indeed” , “white house” , “britney spears“ , “steak n shake” , “kanye west” , “gm” , “lakers” , “pink” , “krispy kreme” , “colts” , “gmc” , “tennis” , “compass” , “woman” , “patriots” and “transformers” .
Furthermore , Twitter ‘s visibilty has also experienced a downfal outside of the US . In Brazil, there has been a 14% drop within 24 hours , while several other countries reported a similsr downward trajectory:
United Kingdom – 28%
France – 17%
Italy – 26%
Germany – 25%
Spain – 14%
The Cause Behind the Visibility Drop
The primary catalst for Twitter ‘s steep decline in global visibilty apears to be a decision made by its CEO , Elon Musk . He chose to limit the visibility of Twitter ‘s content in an efort to combat high levels of data scraping and search positionng manipulation .
Data scraping or web scraping is a common process employed by search engines like Google to crawl and scan web pages . Blocking this proces results in an imediate loss in visibility .
Many platforms , including Twitter , Quora , Pinterest , and TikTok , have their content crawled to enhance search results for users . This recent loss in visibilty marks a significant event for Twitter and potentially other networks .